AI
DIGITAL TWINS’ ROLE IN THE TOURNAMENT
Managing a tournament spread across three nations is a logistical mountain.
To handle it, FIFA is using Lenovo’ s Digital Twin technology. These are hyper-accurate virtual maps of all 16 stadiums that allow officials to track crowd flow, security deployments and technical systems in real time.
If a bottleneck forms at a specific gate in Atlanta, officials see it on their digital map before it becomes a problem.
This technology isn’ t just for suits in a command centre. Through Lenovo and Motorola devices, fans can access these digital twins to navigate the cavernous stadiums.
Whether you need the fastest route to your seat, the nearest water station or directions to local landmarks in host cities like Seattle or Guadalajara, the interactive maps provide live updates.
“ The FIFA World Cup in 2026 is going to be the greatest show ever on planet Earth,” said FIFA president Gianni Infantino, who joined Lenovo chairman Yang Yuanqing on stage at the Sphere in Las Vegas during CES 2026.
“ FIFA and Lenovo are fully embracing digital technologies and AI to support teams and match officials, while also providing a new mind-blowing experience to fans worldwide.”
Lenovo Group CEO Yuanqing with FIFA President Gianni Infantino
80 June 2026