CCHBC
“ We have huge growth potential , specifically in the developing and emerging markets , where beverage consumption per capita is relatively low ”
ALAIN BROUHARD , GROUP CIO
Coca-Cola HBC is a partner in the ‘ Youth Empowered ’
new centrally led , strategic initiative to help support 18-to-30-year-olds achieve their career ambitions and live a fuller life ,” Brouhard advises .
“ The programme targets those who are not in education , employment or training and seeks to address persistent underemployment issues in some of our markets . We aim to support young people ’ s needs in their transition from school to meaningful employment by helping them build fundamental life and business skills and long-lasting professional and peer networks .”
HUGE GROWTH POTENTIAL According to Statista , the soft drinks market in Europe is expected to grow annually by 1.6 % ( CAGR 2018- 2021 ). With this in mind , what plans does Coca-Cola HBC have for the future ? “ It ’ s all about growth . The growth has two aspects . One is the portfolio and the second one has to do with the level of consumption .
118 March 2018