We are quite fortunate to have a very balanced portfolio of countries and brands ,” Brouhard acknowledges .
The 28 countries in which Coca- Cola HBC operates are split into three categories – established , developing and emerging . “ For example , we have Italy , but we also have Poland and Nigeria . You understand immediately the differences between an established market like Italy , a developing market like Poland , and a really emerging market like Nigeria . What we know is that we have huge growth potential , specifically in the developing and emerging markets , where beverage consumption per capita is relatively low ,” Brouhard explains .
“ Even with the same country portfolio that we have today , which is pretty big at 28 countries , we will be able to grow through the product portfolio expansion and new products , but also by increasing the consumption per capita .”
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