GREAT-WEST LIFECO
The company is listening intently to its customers , identifying their pain points and building a technology ecosystem that can rapidly respond and adapt to the customers ’ wants and needs .
“ It ’ s a modernisation process that starts from front to back ,” says Armstrong . “ You have to examine how your customers are interacting with you , and many of ours do so through intermediaries . We have to equip financial advisors and our distributors with digital solutions that enable them to be more productive , more informed , and more connected , so they can provide exceptional service to their customers .”
“ Where it makes sense , we ’ re helping advisors and clients by providing customers with new digital self-service capabilities . Within our own business operations , process automation , machine learning ,
168 March 2018