SCOR
fulfilling their health and wellness aspirations ,” adds Ford .
Partnering with SMEs , health and wellness companies and startups has seen ReMark establish Digital Marketing Lab , ezTakaful in Malaysia , which looks at areas such as accelerated underwriting and alternative distribution models .
“ ReMark is an expert business in digital distribution that has a global presence . It conducts global customer surveys and uses feedback from these surveys to adapt various distribution methods and create omnichannel solutions . It is also used to export and import ideas to other markets where they ’ re present ,” says Ford .
“ They ’ ve successfully trialled and launched a number of things , such as taking the experience in more traditional media like TV shopping channel and condensed it into a digital format of 20-second advertisements over social media . These have been much more effective at capturing people ’ s attention in a ‘ Digital First ’ era .”
“ WE ARE MINDFUL OF THE DATA REQUIREMENTS PREVALENT IN EACH COUNTRY . THERE ARE COMPLEX RULES ABOUT WHAT INFORMATION CAN BE ACCESSED AND USED , WHICH IS WHY WE ARE CUSTOMISING USE OF OUR ALGORITHMS TO REFLECT EACH MARKET ’ S REQUIREMENTS ”
CRAIG FORD CEO Asia Pacific , SCOR Global Life
Product development SCOR Global Life ’ s focus on the development of bespoke products has also seen the company partner with a number of technology providers to deliver exceptional solutions to its clients , in line with the preventive healthcare trends .
“ We have partnered with an artificial intelligence business and a hospital in Asia to take the hospital ’ s data and build a new database which will
264 March 2018