LATIN AMERICA
“ 2018 IS FOCUSED ON OUR USERS AND INTO OUR DIGITAL CHANNELS ’ EVOLUTION AS THE PLATFORM FOR A NEW , CONSISTENT , FAST AND CUSTOMISED EXPERIENCE ”
– Santiago Aldana Sanín , Senior VP , CDO and CTO at Avianca Holdings fully-responsive website , able to offer the same agility with any device .
All these recent developments consider that traveller ’ s experience may differ between age groups . Millennial travellers , for example , are aided by Carla , the company ’ s chatbot -created along with Accenture - ready to help with inquiries on Facebook Messenger .
Besides these e-commerce structures , design thinking resources are already understanding and
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