AVIANCA
comparing results , learning which interfaces are best in allowing travellers to engage with what the airline has to offer .
Award-winning app Avianca ’ s mobile app - also developed in partnership with Accenture - was launched in August 2017 . This app simplifies regular procedures such as reservations , browsing flight options , ticket purchasing , checking in , among others . Between its release and December 2017 , the app was updated three times . Undoubtedly the app ’ s most outstanding feat was earning the ‘ Best Mobile Application ’ award last November during the Digital Smarties ceremony , in recognition to the best in global marketing . The accolade is a worthy recognition for Avianca ’ s journey into digital transformation . The company ’ s purpose is to keep adding functionality to the app increasing the frequency of each new update .
“ By no means can we consider this a finished product , the app will keep
414 March 2018