“ We ’ ve put more emphasis on digital and there ’ s a certain positivity about the fact we ’ re on the journey ”

— Dave Cook , Chief Digital Officer , Croda International

Chief Digital Officer Dave Cook says this success in the public eye has been facilitated by a deeply ingrained ethos of customer centricity . “ Croda prides itself on its customer focus : customer intimacy , innovating with customers , having the right products , and providing the right services ,” he explains . This drive to improve the customer experience in all its forms is the basis for the firm ’ s commitment to digital transformation . Cook joined Croda in January 2018 and has since led the company ’ s digital strategy through this

MARCH 2019