ASIA
CLICK TO WATCH : ‘ INTRODUCTION TO CRODA ’ 131 exciting time . “ One of our goals is to become a digital leader within the industry ,” he says .
While remaining customer centric , Croda also places considerable importance on the employee experience , and its positive culture surrounding digital transformation exemplifies this focus . “ Over the last 12 months , we ’ ve put more emphasis on digital and there ’ s a certain positivity about the fact we ’ re on the journey . Having the buy-in of the employees comes from that commitment to improving their experience alongside the customer experience ,” he explains .
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