— Sergio Barata
General Manager for EMEA , Verizon Connect products in its arsenal is its mobile resource management service ( MRM ). The next logical step for telematics , MRM combines traditional telematics and GPS tracking , with route optimisation and work order management . Essentially , this means businesses can monitor the exact whereabouts of their fleet vehicles with a near real-time GPS tracker . This , in turn , allows companies to offer an estimated time of arrivals ( ETA ), ensures that drivers don ’ t take unauthorised detours and can even help to re-route mobile workers to new jobs as they emerge . With over a decade ’ s worth of expertise clocked up at the firm , Sergio Barata , General Manager for EMEA , highlights that , in an age where tech disruptors reign supreme , fleet management is more important than ever . “ With MRM , customers are looking for the ability to control , inform and manage their field resources more effectively ,” he says . “ They ’ re an extension of the business but there ’ s a high level of expectation from customers receiving field services , specifically because of new benchmarks set by companies like Uber and Amazon . Whether you ’ re competing or not , people are measuring their experience against the experience they receive from these disruptive
53 www . gigabitmagazine . com