“ The only way to push beyond the current high performance is through better digital technology ”
— Dr Jacob Kam , CEO , MTR
181
MTR actively encourages the use of public transport by making the process streamlined , efficient and highfunctioning : an essential stance not only as the world ’ s cities become more populated , but also as a defence against unsustainable , environmentallyhazardous travel habits . Using electric trains and energy-saving schemes , reducing waste and employing data analytics to push efficiency to a new level , MTR fulfills its mission to “ Keep Cities Moving ” with a sustainable financial model , upgraded assets , and an intelligent approach to public transport .
www . gigabitmagazine . com