NTUC ENTERPRISE
188 in NTUC Enterprise ’ s case , which maintains a large network of brick and mortar ( B & M ) stores in addition to its online presence . “ NTUC Enterprise is about serving working people and the broader interests of the Singapore community across a range of social needs ,” he emphasises . Viewing digital transformation as the route to achieving this goal in 2020 and beyond , Wong committed wholeheartedly to the endeavour . “ Part of the allure for new talent to join us is knowing that , in improving NTUC ’ s group of social enterprises , they are also contributing to the improvement of Singapore ’ s citizens ’ lives and to making a better society ,” he explains .
For NTUC ’ s FairPrice platform , Wong relaunched its ecommerce , enabling Singaporeans to shop for groceries , household essentials and other consumer products . Now providing an easy online shopping experience , available through all standard devices ( smartphones , tablets , computers , etc ), FairPrice has grown its market share to become
MARCH 2020