THE COCA-COLA COMPANY
innovative packaging solutions and fostering brand development ,” says Marabelli . “ Given its multi-segmented shopper and customer base , TCCC must spend heavily on market research — it ’ s necessary for TCCC to stay ahead of changing market trends , consumption behaviour and competitive tactics .”
The close relationship with bottlers extends to joint IT projects . One key innovation introduced in the last few years is Price-Profit-Volume Simulator and Assortment Optimisation . Powered by Microsoft solutions including Azure , PowerBI and the . NET framework , the software leverages an experience whereby CEE BU and Coca-Cola Hellenic Bottling Company worked with McKinsey to build scenarios and volume projections for profitability and margin improvements . “ Revenue Growth Management
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