Damiano Marabelli
“ It ’ s necessary for TCCC to stay ahead of changing market trends , consumption behavior and competitive tactics ”
— Damiano Marabelli Central & Eastern Business Unit CIO The Coca-Cola Company
( RGM ) is the core business process in The Coca-Cola System ,” Marabelli explains . “ It maximises system revenue by systematically identifying pockets of value and by activating offerings that most profitably convert shoppers into buyers . The essence of RGM is in understanding consumers ’ perception of product value and accurately aligning product prices , placement and availability with each
Damiano Marabelli
EXECUTIVE PROFILE 281
Damiano has broad IT , business and change management experience through various positions he held for more than 15 years within the Whirlpool Corporation . He holds a college degree in Computer Science and an Executive Master Business Administration degree specialising in ICT Strategy , Governance and Management from the Polytechnic-University in Milan . In addition , he has earned a ccOPEX ( Customer-Centered Operational Excellence ) Six Sigma Black Belt certificate and an Online Masters in Social Media Communication from Il Sole24Ore business school in Milan . 51 years old , he grew up in a small lake town near Varese , Northern Italy , where he continues to live with his family . Married with one son , Damiano is a strong tennis player and passionate about historical and philosophical essays . www . gigabitmagazine . com