“ It no longer makes sense to think of IT as a separate entity from marketing , finance or supply chain ”

— Damiano Marabelli Central & Eastern Business Unit CIO The Coca-Cola Company customer segment . These simulation and optimisation capabilities support this process and have already been rolled-out across several other BUs and bottlers .” RGM will continue to be a focus , with a new generation of RGM analytics being designed to harness AI and machine learning to elaborate on insights and realise profits .

Consumer-facing technology has also been a focus , as with the company ’ s recently launched app aimed at teenagers . “ During 2019 the brand new Coca-Cola app was active

MARCH 2020