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— Name of Person , Position and company
283 in 17 CEE markets , fully leveraging the business unit ’ s digital marketing ecosystem that also includes a GDPR-compliant consumer database , a consumer promo engine , a social media listening and engaging center and so on ,” Marabelli elaborates . “ The mobile experience covered by the app involves user-generated content , loyalty and promotions — users upload pictures and unlock words to build stories by participating in promotions and earning points to be exchanged for digital prizes .” Since its launch on
1 March 2019 , more than 1.6 million consumers have installed the app , with more than 250,000 of them using it actively every month . “ As a result of that , more than 1.3 million consumers have registered in our consumer database , 1.4 million stories have been uploaded to the app and more than 4.3 million pin codes have been redeemed — corresponding with the same amount of drinks being purchased .”
The delivery of such systems stems from a reimagined role for the IT function , which Marabelli traces back to
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