THE COCA-COLA COMPANY
286 previous CIO and Vice President Ed Steinike . Marabelli remembers the words of Steinike , who previously said : “ It ’ s all about people . Just like Coca- Cola ’ s marketing organisation , which hired some really smart people in the field of digital and interactive marketing , we started to recruit talented IT people who were more entrepreneurial , a little more strategic in their thinking , and who connected better with what marketing was trying to achieve .” This reinvigorated culture has also been reiterated by Corporate CIO Barry Simpson , with Marabelli taking a number of lessons from him , including IT ’ s
“ 1.3 million consumers have registered in our consumer database , 1.4 million stories have been uploaded to the app and more than 4.3 million pin codes have been redeemed ”
— Damiano Marabelli Central & Eastern Business Unit CIO The Coca-Cola Company
MARCH 2020