287 role in helping TCCC to implement its ‘ Total Beverage ’ strategy , which involves broadening its offering to become more consumer-centric . As part of that , Marabelli emphasises that IT must be capable of adapting to the new ecosystem and constantly reinventing the way the company does business .
It is with this strategy in mind that Marabelli conceptualises his department ’ s future path : “ It no longer makes sense to think of IT as a separate entity from marketing , finance or supply chain . From product development , intelligent supply chains , advertising and mobile payments , technology has become an integral ingredient in all aspects of businesses . We are shifting from builders of technology to architects of possibility that will enable our business ’ success as a ‘ Total Beverage ’ company . We do not solve technology problems ; we use technology to solve business challenges .”
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