COULD YOU TELL ME ABOUT THE TRENDS YOU ’ RE SEEING IN PARTNERSHIPS ?
WHAT WOULD YOU SAY ARE IMPACT ’ S GOALS FOR THE FUTURE ?
“ While partnerships have been around for a long time , they ’ ve been in ad hoc agreements ”
— David A . Yovanno , CEO , Impact
BarkBox will donate a commission to the veterinary clinic .
COULD YOU TELL ME ABOUT THE TRENDS YOU ’ RE SEEING IN PARTNERSHIPS ?
The biggest trend in partnerships today has to do with structuring the relationship between the enterprise and the partner . What can the enterprise give the partner to increase their social currency with them ? A lot of our retail clients will give a product demo or sample , for example .
You ’ re trying to understand your partner . What ’ s unique about their relationship with their audience or with their customers , and how can you relate to that and tap into that ? Maybe don ’ t have such tight guardrails on what they can and can ’ t say . Maybe just be a little bit more open , and trust that they know their audience or their customers and that they ’ re going to position you in the best possible way to maximise the number of referrals .
WHAT WOULD YOU SAY ARE IMPACT ’ S GOALS FOR THE FUTURE ?
We ’ re focused on being a product-led organisation . Leading with technology , streamlining the user experience , making it more and more simple and demonstrating more and more value to our clients . Our vision is to be the standard software that every business needs to automate the partnerships that are becoming an increasingly important channel to grow their business .
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