Impact
WHAT IS MOST CRUCIAL FOR COMPANIES TO UNDERSTAND ABOUT PARTNERSHIPS AND PARTNERSHIP AUTOMATION ?
VENDOR MANAGEMENT
Impact
: building a platform for partnership automation
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72 from the discovery and recruitment of new partners through to contracting and payment processing . We also track engagement , and we have CRM functionality . Then we deal with the protection against fraud , because the more types of partners that you work with , the more you ’ ve got to deal with the nuances of that .
WHAT IS MOST CRUCIAL FOR COMPANIES TO UNDERSTAND ABOUT PARTNERSHIPS AND PARTNERSHIP AUTOMATION ?
Most businesses that are familiar with digital marketing think of partnerships as affiliates — things like cashback coupon sites which have been around a couple of decades . That is an important part of partnerships , but it ’ s becoming a smaller and smaller percentage of the total partner mix — representing less than 20 % of the total partner mix on the Impact platform today . A new partnership category that I love are social responsibility partnerships . BarkBox , for example , has partnerships with veterinarian clinics where people are shown how to subscribe to the service , and for every new subscription
MARCH 2020