SINGAPORE POOLS PRIVATE LIMITED

WRITTEN BY : HARRY MENEAR

eo Teck Guan is a man on a mission . Since joining Singapore Pools - Singapore ’ s state-owned gambling non-profit - in 2012 , Yeo has worked tirelessly to enact a complete digital overview of the organisation ’ s capabilities and strategy . “ Digital transformation is key . So it has been important to figure out how Singapore Pools , as a very traditional company with a long history , could leverage technology ,” he explains . “ Along the way we ' ve learned a lot about how best to shape the customer experience and better support our customers .”

This month , we sat down with Yeo to discuss the ongoing digital transformation strategy he is spearheading , enhancing Singapore Pools to be a more agile , digitallyempowered business .

PRODUCED BY : KRISTOFER PALMER

A Safer Bet When Singapore gained its independence in 1965 , the new government found itself faced with a number of challenges , one of which being illegal gambling . However , the new government was aware that a blanket ban - like Prohibition in the United States - would simply drive those activities underground , putting more money in the pockets of triads and illegal bookkeepers , creating an unsafe experience for Singaporeans looking to bet .

“ During that time there were a lot of illegal activities , including gambling , that were causing problems for the country ,” explains Yeo . “ So , in 1968 , the government set up Singapore Pools to provide people who wanted to bet with a safe and trusted means to do so , and to use the funds to support our community .”

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