GODADDY

WRITTEN BY : WILL GIRLING

PRODUCED BY : GLEN WHITE

' ve been with GoDaddy just shy of eight years : I came in May of 2013 , just as GoDaddy was beginning a new transformation ,” states Keith Tice , Chief Procurement Officer . “ When I joined the company , procurement essentially did not exist here .” It ’ s a bold conversation opener , and one which perfectly anticipates the details of both Tice ’ s and GoDaddy ’ s accomplishment , which saw a function primarily managed by business stakeholders and a legal contracts team become a developed , dynamic , and digital process of its own .

Founded in 1997 , GoDaddy ’ s stature as one of the US ’ foremost internet domain registrars and web hosting companies has only grown over the years . Now with over 20 million customers worldwide spread across almost 60 different markets and 9,000 employees in 14 offices speaking roughly 30 languages to service them , this Scottsdale , Arizona business is one of the internet age ’ s most enduring global success stories .

Although Tice arrived with a significant challenge to overcome when he first joined , his expert level of experience gained from over 20 years of work in purchasing gave him the clear vision needed to begin overhauling procurement at GoDaddy . “ I brought a mindset that focused on how we structure , separate and categorize the various spend aspects of what we ' re doing , particularly in terms of understanding suppliers and how they fit in the company ,” he explains . Integrating this mindset required good oversight and command of data , something which was made difficult by legacy infrastructure . Tice ’ s goal was to spearhead a digital transformation that would go above and beyond the solutions he ’ d worked on previously .

22 March 2021