THE TRAVEL CORPORATION
How
We Tread Right
“ WE DON ’ T JUST SAY AN IMAGE ON OUR WEBSITE LOOKS MORE INSPIRATIONAL THAN ANOTHER- WE LET DATA TELL US ”
GUNJAN VERMA CHIEF TECHNOLOGY OFFICER , THE TRAVEL CORPORATION stress out of juggling travel documents by storing all relevant data for hotel check-ins or flight boarding .
Verma points out that just as important as the new technology is the culture supporting it , however , with a new emphasis on supporting decisions with data . “ 18 months ago , we embarked on an AB testing framework with everything we do . Now , we don ’ t just say an image on our website looks more inspirational than another - we let data tell us . We ’ re shifting the culture from inspiration to inspiration and data , instituting a culture of testing , learning and continuous improvement .” Alongside that is an emphasis on trusting teams to manage themselves . Verma sees this as not just a trend but a permanent evolution . “ It is actually well established now that self
242 March 2021