THE TRAVEL CORPORATION managing teams perform better . The question is how do you keep business objectives in mind , give them to your respective teams and let them get on with it , promoting that culture of autonomy with a few guide rails .”
Supporting TTC on its journey have been a few key partners , among them Salesforce . “ They ’ ve assisted as we ’ ve transformed our business from being a legacy tour operator , to a omnichannel organisation . Salesforce of course has brought not just the technology such as Einstein , but the thinking which comes with being a digital-first business .” One of the areas Salesforce has particularly focused upon is data . “ The professional services arm of Salesforce has been moving things forwards with our approach to data .
1920
The Travel Corporation was first founded in 1920 .
Answering questions like : ‘ What ' s the best way to unlock our data ? What ' s the best way to market our first-party data ? What do we do with thirdparty data ?’ All the issues that have come up around adopting a multichannel strategy , they ’ ve helped to answer .”
The travel industry has been particularly hard-hit by the ongoing COVID-19 pandemic , leading TTC to adopt a number of proactive measures to ensure staff , customers and partners all feel safe . “ That is the single most important thing we have to do ,” says Verma . “ Of course we have a very robust hygiene and wellbeing protocol in place for future travel . Governments will play their part with vaccination , but we feel that as a travel operator we also have to play our part
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