DATORAMA
“ Our goal for the past 10 years is being able to help our customers automate their data and digital insights to transform their business ”
BOAZ RAM HEAD OF TECHNOLOGY PARTNERSHIPS , DATORAMA
Founded in 2012 in Tel Aviv , Datorama was acquired by Salesforce for a reported $ 800 million in 2018 . The high-profile purchase promised marketers , ‘ one unified view of data and insights … to optimise engagement at scale ’.
Datorama enables more than 3,000 leading global agencies and brands - including PepsiCo , Ticketmaster , Trivago , Unilever , Pernod Ricard and Foursquare - to optimise marketing campaigns , automate reporting and make data-driven decisions faster .
Datorama marketplace The Datorama marketplace extends the power of the Datorama ’ s marketing intelligence capabilities by enabling developers to create custom apps that marketers can discover and use on their platform .
The marketplace features prebuilt apps from partners , like Xandr , Brandwatch and Pinterest which helps
282 March 2021