DATORAMA
BOAZ RAM TITLE : HEAD OF TECHNOLOGY PARTNERSHIPS
COMPANY : DATORAMA INDUSTRY : SOFTWARE
to improve marketing analytics and democratising them .
Ram said that Datorama set out to simplify the process for marketers who have more than 3,0000 platforms to choose from when looking to reach the alldigital customer across every touchpoint . “ Every Platform has its own data set , usually they work in silos and then it becomes extremely hard for marketers to understand . There is too much data to choose from and understand how they impact on each other , what ' s the return on investment ( ROI ) or the efficacy of a specific campaign ,” he said .
“ So that ' s what Datorama is built for . The purpose is to help marketers ingest all these different data sources from all these faces , all these platforms into a single coherent data model . It then enables marketers to create reports and dashboards to drive cross channel real time insights which helps optimise their marketing .”
EXECUTIVE BIO
Boaz is currently the Head of
Technology Partnerships at Salesforce Datorama , and is part of the Datorama Management team . In his current role he manages all types of technology partnerships , including building an ecosystem of partners around the Datorama Marketplace . Prior to joining Datorama , Boaz served in different product leadership roles for the past 15 years , in Adobe , Yahoo , and Mediamind / Sizmek / Amazon . Datorama is Boaz ' s third acquisition in his last four companies . Boaz specializes in Product Management , Product Strategy , Partnerships and Marketplaces , Marketing Technology , Advertising Technology and B2B in general , and has vast experience in building growth products and acquisitions . technologymagazine . com 283