DATORAMA
2012
Year founded
519 Number of employees
$ 75.3mn Revenue USD ( 2019 ) they ' re limited in resources . “ Partners that can think beyond our spend and resources and expand the capabilities of the platform to help our customers leverage their solutions - so that ' s the power .”
Datorama has an app with Brandwatch which allows marketers to understand the reach of paid campaigns , not just organic , which is a major benefit for anyone on social media .
“ We have an ecosystem of consulting partners and system integrators , like Accenture and Deloitte and smaller companies like Nabler , which help us sell Datorama as an extension of our sales and customer service teams which will help us scale . And that ' s something that we ' ve expanded and learned a lot .
Solutions for ecommerce The restrictions imposed by the COVID- 19 pandemic from remote working and lockdowns has seen marketers turning to Datorama to focus their online sales .
“ Everyone ' s turning to ecommerce and now there ' s a need for a lot of website analytics , a lot of ecommerce solutions and integrations with ecommerce sites like Shopify , Amazon and Walmart ,” said Ram .
“ A lot of the things that we saw happening in small steps during the past eight years really accelerated in a way that no one thought was possible during the first eight months of the pandemic . I think ecommerce will stay and grow stronger .”
Salesforce acquisition When Salesforce acquired Datorama three years ago it opened up global markets and took it to the next level . “ It brought in massive scale to roll into the Salesforce machine and that changes a lot of our processes ,” commented Ram .
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