Technology Magazine March 2021

DATORAMA

POWER OF THE DATORAMA DEVELOPER PORTAL

Datorama ’ s Marketplace includes

Salesforce apps , as well as apps from customers and partners that have been built using the Datorama Developer Portal . These include :

• Salesforce Marketing Cloud Cmail : Offers customers interactive analytics that help benchmark and measure the effectiveness of email marketing campaigns

• Xandr Invest Essential Monitoring : Identifies ad server discrepancies and surfaces KPI performance trends for marketers to optimise campaigns and budgets more effectively

• Workspace Health : Monitors data quality across every marketing source in one actionable view

• Social intelligence : Compares brand presence for competitive insights across Facebook , YouTube , LinkedIn and Twitter

• SmartLens Apps : The following apps deliver improved reporting for top marketing sources by displaying KPIs , trends and instant analytics

“ A really good leader needs to define a vision , have the ability to articulate it and finally the determination and conviction to go ahead with it ”

BOAZ RAM HEAD OF TECHNOLOGY PARTNERSHIPS , DATORAMA

290 March 2021

Technology Magazine March 2021 | Page 290

“ A really good leader needs to define a vision , have the ability to articulate it and finally the determination and conviction to go ahead with it ”