SAP takes a leading role in guiding the public and private sectors through digital transformation in the burgeoning South East Europe region

GUIDING GOVERNMENTS THROUGH DIGITAL TRANSFORMATION

SAP takes a leading role in guiding the public and private sectors through digital transformation in the burgeoning South East Europe region

Digital transformation in the private sector has taken on new urgency . Amid COVID-19 , businesses were quick to adopt new technology and automation systems to forge a path through economic downturn and place themselves on strong footing to compete in the postpandemic landscape - one that will look very different compared to just 18 months ago . But in South East Europe , commercial organisations are now charting a near vertical trajectory in adapting to digital processes . In the words of Josephin Galla , Managing Director for SAP South East Europe , the region has “ grown up ”. The notion that it is the “ little brother or sister ” in Europe is not only outdated , but misinformed . “ We are very strong , particularly in the public sector and consumer products industries ,” she says . “ My heart is with South East Europe because I can see the dedication and open mindset of the people here . Serbia is set to be labelled the next Silicon Valley anytime now .”