SAP SEE
Josephin
Galla and Predrag Cirkovic discuss SAP SEE ' s strategies and development
up because of the shut down ,” and businesses across the territory have responded . This means a more global approach to procurement , rather than previously when domestic or local efforts were the priority . “ We also see the human element of the entire business value chain has been given more weight , so it becomes more relevant to have an actual employee experience . We talk a lot about customer experience , and yes , that will remain important . But the impact of this pandemic is so big that employers have to take responsibility , and therefore employee experience has become equally important .”
Predrag Cirkovic , Managing Director , SAP West Balkans , drills down into the localised
“ We have a constant learning mindset about how do we react faster to what the market wants ”
JOSEPHIN GALLA MANAGING DIRECTOR , SOUTH EAST EUROPE perspective . “ South East Europe is a very diversified region ,” he explains . “ In the West Balkans , it is clear companies are trying to adopt to a new reality by making efforts to digitize their businesses , work remotely as much as possible , and going online with their sales and marketing . In this market environment , we act as an “ economic enabler ”, helping the commercial sector to go digital and to go online through our products and our platforms for back office , online sales , web commerce and online marketing .”
The fulcrum of this private sector shift across the territory is the public sector , and it is here that SAP SEE is focusing its expertise . “ Governments have the same goal as us :
304 March 2021