GODADDY
Keith
Tice : Talks to us about user experience @ GoDaddy . com
was far from being merely a technical one : procurement , he states , is strongly rooted in person-to-person negotiation on both sides of the table . Reflecting on the beginning of the pandemic , Tice claims that he genuinely feared the effects of losing this important aspect , “ I was becoming increasingly worried that the effectiveness of my team was going to start to decline because they just don ' t have that ability to work with the vendor one-on-one .”
Despite his concerns , GoDaddy ’ s saving grace turned out to be the ready availability of conferencing software like Zoom . Tice ’ s team quickly adapted to the new paradigm and didn ’ t miss a beat ; turning in a 2020 performance that was equal to or better than the previous year , Tice states that he was pleasantly “ shocked ” by the results . “ It ’ s gotten to the point now where I ' ve recently hired two new permanently remote employees . I didn ' t hire them with any intention whatsoever to move them into one of our hub offices . Whatever the new normal looks like , I don ' t see my team going back to how things were unless specific needs arise .”
The spirit of embracing change at GoDaddy is easily visualized by its recent rebrand that features a slick image of the word ‘ go ’ shaped into a heart . “ With our logo change , we ' re thinking about over 20 million customers out there : what ’ s their
32 March 2021