GODADDY
“ To take us to the next level of innovation , we needed to bring in vendors that could change the game for us : new technologies and new ways of working ”
KEITH TICE CHIEF PROCUREMENT OFFICER , GODADDY philosophy and what can we do to support them ? ‘ Go ’ exemplifies all that we want them to do ; it captures that entrepreneurial spirit and it ' s paying homage to the importance of humanity and joy that we wanted in that logo .”
Focusing on CX ( customer experience ) is a big part of fulfilling the renewed promise of that logo . “ A few years ago , if you went to GoDaddy with the intention of buying a domain , adding hosting or email , or any of the various products that we ' re offering , you would have found a front of site architecture that was cumbersome ,” says Tice . Subsequently , this was improved by reducing the amount of clicks customers
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