AI PLATFORMS
F1
Insights powered by AWS : Car Performance Scores
them more relevant content experiences for the customer and for advertisers , increased accuracy and locality of their messages .
Substantial investments into directto-consumer platforms and enhanced streaming capabilities have already begun , powered by AI on the cloud from the likes of Amazon Web Services ( AWS ) and Microsoft Azure . Back in 2020 , Microsoft and the NBA announced a partnership that changed basketball . The NBA ’ s vast array of data sources and extensive historical video archive became available to fans through state-of-the-art machine learning , cognitive search and advanced data analytics solutions . Satya Nadella , CEO , Microsoft said at the time that : “ We ’ re thrilled to serve as the official AI partner of the NBA . Together , we ’ ll bring fans closer to the game and players they love with new personalised experiences .”
Richard Einstein is the Senior Global Product Manager for Sports at Vizrt , a global market leader in 3D graphics , studio automation , sports analysis and asset management tools for the media industry . Einstein suggests that another example of untapped data potential lies within Formula 1 ’ s partnership with AWS , to leverage machine learning in analysing 65 years of historical race data , offering viewers analysis , insight , and predictions for the current in-race action .
“ The sole objective behind utilising this type of automated and Machine Learning ( ML ) technology is to make the sport more engaging , immersive , and impressive to fans at home . AI in sports also helps automate and speed up all processes that surround telling a more immersive story for fans , alongside driving efficiency by eliminating human caused errors . Increased interactions from viewers translate to better viewership numbers for broadcasters and thus business success . Establishing that connection with at-home audiences is even more critical
120 March 2022