AI PLATFORMS
“ The entire future customer journey of a fan will be hugely affected by AI ”
JAN KEES MONS CONSULTANT AND SPORTS COMMENTATOR , EUROSPORT
since the pandemic with a majority of fans experiencing their favourite sports through the screen instead of in person ,” said Einstein .
Immersive storytelling opportunities Einstein goes on to add : “ Spectacular on-screen sports success is contingent on the availability of data and the ability of the storyteller to turn that data into analysis and an exciting narrative . AI expedites this process and breaks down data better to enhance the story for audiences . AI can rapidly work with massive amounts of data to pull-out key stats , patterns , and real-time predictions of plays , matches , results , and more , in a sports context , to enhance the storytelling for audiences ,” he said .
Spark Compass , part of Total Communicator Solutions , is a communication platform that enables fan engagement and creates new levels of communication when engaging with a sport or team , both on premise and digitally . Spark Compass have been working on connecting the physical with the digital for years . Founder and tech entrepreneur , Erik Bjontegard remembers how it all started for them at the University of Mississippi .
The All England Lawn Tennis Club looked to IBM iX to invite millions of fans to be a part of the action
98 % More mobile visits
110mn Video views , a 25 % annual increase
24 % Social media audience increase technologymagazine . com 121