Compass activated plaques , sponsor partner ’ s pop-up stands and printed directories with engaging AR experiences . Over 69 million visitors were attracted to the digital experience .
Speaking at the time , Alexandra Willis , Head of Communications , Content and Digital at the All England Lawn Tennis Club , was effervescent in her praise of the campaign , saying : “ Whichever way fans want to experience the tournament , whether it ’ s online , on their phone , on TV , or live at the venue itself , we want to give them the best possible experience — direct , uninterrupted , and authentic . The new apps are a key part of that strategy .”
Into the metaverse NFTs are Non-Fungible Tokens , which can be multiple types of assets including images , video , social posts and much more . They ’ re completely unique , non-interchangeable digital collector items stored on a digital ledger called a blockchain . As these tokens can be transferred and sold by owners like virtual property , they can be bought , sold and shared without fear of duplication . NFTs are immutable , resistant to theft , impossible to forge and easily trackable - and easily purchasable with cryptocurrencies or with traditional currencies .
NFTs give the NHL and other sports a truly unique ability to expand their brands and revenue streams into the digital space , as the Seattle Kraken , whose Climate Pledge Arena has recently undergone a US $ 1bn overhaul , just recently announced with their first series of NFTs in partnership with Orange Comet in December last year . According to NHL .
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