QUALTRICS
Qualtrics
: The shift from legacy to modern CX management
“ Customer experience is the competitive differentiator going forward in the post-digitally transformed world ”
ERIK VOGEL GLOBAL HEAD OF HIGH TECH & TELCO , QUALTRICS
“ Our platform allows a customer to ingest all of this data and even bring it in from other sources to generate these insights and then take automated actions to improve the experience in real-time . And that could be experience for groups of customers or segments of customers , but it could also be personalisation for individual customers . Our Qualtrics platform helps customers personalise at scale in the digital world .”
The Qualtrics framework When it comes to experience management , there is a lot more to the process than simply buying a platform or piece of technology , therefore , Qualtrics is really focused on helping its customers transform , adopt , and make sure that their people are on board and engage . “ It is as much a cultural shift , as it is a technology shift ,” says Vogel .
36 March 2022