DIGITAL TRANSFORMATION
“ The metaverse is an entertainment experience by itself , providing many opportunities for users to access a variety of events ”
STAN SAKHARCHUK CO-FOUNDER AND CEO , INTEREXY
gig . A further step into this new domain was the 2022 MTV Video Music Awards ( VMAs ) debut of a new category for Best Metaverse Performance .
Entering the metaverse Coined in 1992 by American science-fiction writer Neal Stephenson in his dystopian novel Snow Crash , the metaverse is a fullyrealised digital space existing beyond the physical space in which we live .
“ The metaverse is sometimes described as a unified space that combines multiple virtual worlds into a single , interoperable location that can be easily accessed by many users ,” according to Stan Sakharchuk , Co-Founder and CEO of software company Interexy . “ The metaverse is an entertainment experience by itself , providing many opportunities for users to interact with virtual items and access a variety of events . The fact that it can help users feel like they are in the physical world and engage with unfamiliar , yet acutely familiar , surroundings is entertaining . That ’ s why providers and developers should consider these capabilities to deliver content that users value and like .”
In October 2021 , Facebook rebranded itself Meta to capitalise on the emerging
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