DIGITAL TRANSFORMATION
concept of the metaverse . Since then , from gaming to sports to music , brands like high-fashion giants Gucci , Louis Vuitton and Dolce & Gabbana , alongside the likes of Nike , Adidas and Coca-Cola , have embraced the concept of the metaverse .
The potential of the metaverse is clear According to a report from the Capgemini Research Institute , while meaningful interaction in the metaverse is currently only possible in relatively small groups , the potential for mass interaction is clear .
While the strongest wave of interest for the metaverse comes from tech enthusiasts , who account for only 4 % of Capgemini ’ s survey population , the research also
“ The metaverse can be understood as a network of different platforms where we will store , work , communicate , play and educate ourselves in the future ”
MATT REDMAN UK STRATEGY LEAD , VALTECH noted that 93 % of adult consumers surveyed are metaverse-curious .
“ The way people use the internet is going to change . The metaverse can be understood as a network of different platforms – such as Horizon Workrooms , The Sandbox or Roblox – where we will store , work , communicate , play and educate ourselves in the future ,” explains Matt Redman , UK Strategy lead at global business transformation company Valtech . “ All this is made possible by digital avatars that we can use , enabled by virtual reality ( VR ) and augmented reality ( AR ) technologies , to interact with other users and enjoy immersive experiences .”
Last year ’ s FIFA World Cup could be described as the first Web 3.0 World
60 March 2023