Quarter of people to spend hour a day in the metaverse
Cup , with fans in the stadium able to view live information from players ’ speed to heatmaps and possession percentage through the FIFA + app . Meanwhile , the North American National Basketball Association ( NBA ), in collaboration with Niantic , the maker of Pokémon GO , has announced the launch of NBA All-World , which will overlay a video-game environment on a real-world map , using real-world basketball courts for virtual games and allowing players to choose any location .
Metaverse brings with it rights concerns Well-known brands such as Nike , Tommy Hilfiger , Gucci , IWC , Dolce & Gabbana and Tiffany & Co . are becoming increasingly involved in digital fashion and experimenting with digital collectables or NFTs ( non-fungible tokens ). Nevertheless , there can be a natural tension between personality rights and copyright when it comes to digital avatars
Quarter of people to spend hour a day in the metaverse
By 2026 , 25 % of people will spend at least one hour a day in the metaverse for work , shopping , education , social and / or entertainment , according to Gartner , Inc .
“ Vendors are already building ways for users to replicate their lives in digital worlds ,” said Marty Resnick , Research Vice President at Gartner . “ From attending virtual classrooms to buying digital land and constructing virtual homes , certain activities are currently being conducted in separate environments . Eventually , they will take place in a single environment – the metaverse – with multiple destinations across technologies and experiences .”
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