The future has arrived ! The Artificial Intelligence ( AI ) revolution is impacting everything , nonprofits included . Society is at a pivotal point in its technology advancements which will have a significant impact on today ’ s global challenges - from climate change to curing rare diseases to ensuring education access and more . Nonprofits of all shapes and sizes that work every day to solve these issues need to be flexible and adaptable to take advantage of these innovations to drive more change , faster .
These problems can be daunting to solve when looking at them at scale . But what matters is the day to day work that nonprofit staff do that culminates in impact . AI can help create a path forward that leads to greater efficiencies and as a result , greater change .
At Salesforce , we believe in trusted AI that keeps humans at the center , augmenting and amplifying the work they ’ re already doing . We see opportunities for staff to leave mundane , time-consuming and repeatable tasks to technology . In fact , 89 % of nonprofits , although cautious but optimistic about AI , believe it can make their organization more efficient .
Einstein , Salesforce ’ s AI solution and the first comprehensive and trusted AI for CRM , can help organizations of all sizes use both predictive and generative AI to increase efficiency and maximize impact . Einstein can augment nonprofit leaders and staff with key data , insights and content to help deepen the relationships with their stakeholders . Now and in the future , Fundraisers can predict a donor ’ s likelihood to give or have AI write fundraising appeals , while marketers can predict the best time to send emails and use AI to create
landing pages in the branding and tone of the organization . Program Managers can predict a program participant ’ s likelihood to complete a program or have a first draft of a program impact report written . While IT can use AI to code more efficiently and effectively .
Getting this time back will help staff focus on mission critical work while insights shared across the industry can help solve global challenges by identifying important trends and investing in nonprofit initiatives with the highest impact .
At Salesforce , we also want to ensure nonprofits can navigate this new future together . So what can your nonprofit do to prepare for AI if your organization is not ready to get started ? The first step is developing a data strategy to align your teams . Currently , 76 % of nonprofits reported not having a data strategy , while 66 % don ’ t make decisions based on data and evidence . Nonprofits can begin building a data strategy by :
1 . Starting with organizational objectives and use cases and asking “ who would benefit from this ?”
2 . Identifying , collecting , and aggregating data : Understand data sources and how the data flows within your organization . Identify what data is needed to fulfill the above use cases .
3 . Ensuring regulatory compliance and establishing a data governance plan .
As the data strategy develops , ask how AI should be a key component . Here is to a bright , AI fueled future , with you and your organization at the center !