Technology Magazine March 2024 | Page 148

MAKE-A-WISH AMERICA
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business and mission . This transformation , akin to an “ extreme makeover ”, has revolutionised how the organisation manages wish data , donor engagement , and operational efficiencies across National and local offices .
Highlighting the result of previous digitisation efforts , Duran says : “ Going through this business transformation has been truly game changing for the organisation . The core business has changed .
“ Data that couldn ’ t be put together , or would take weeks , can now be done in a split second to manage the wish process . We had this connected vision , yet our systems and data did not reflect this . So , the ability to see a huge change – think of an extreme makeover – that ’ s where Make-A-Wish evolved .”
I wish to have a playset Alexa , 2 ½
148 March 2024