Technology Magazine March 2024 | Page 156

MAKE-A-WISH AMERICA
Financial Transparency : A Pillar of Trust Through so much organisational change , the inherent benefit of data and insight is an element of trust , which is the cornerstone of Make-A-Wish as it works with many stakeholders on a non-profit basis . Understanding how many flows through the businesses and better visibility will allow the charity to share this with its major stakeholders that look through the enterprise lens .
This is also an exercise of data protection as the team deals with sensitive data on external individuals and their affiliation with Make-A-Wish .
“ The ability to be transparent and do all we can to protect our employees , donors , and wish families ’ data is tremendously important in this digital age . We take measures to protect their information , and our organisational assets will speak volumes to anyone who wants to engage with our mission ,” Duran explains .
We are committed to safeguarding sensitive data , protecting our brand reputation , and fostering a secure digital environment .
The Power of Partnerships Strategic partnerships have been instrumental in Make-A-Wish America ’ s transformation . Collaborations with Salesforce , Microsoft , TEKsystems , and others have provided the technological backbone and expertise necessary for this metamorphosis . These partners have supported data centralisation and analytics and contributed to talent sourcing and innovative solutions in AI and machine learning .
“ The Salesforce product is second to none . They have an incredible developer ecosystem . Beyond having an amazing
156 March 2024