T-MOBILE
“ Our tool set allows customers to pick and choose the types of solutions they will need to build and manage their business . We then work to customise access to those solutions on their behalf . Ultimately , the whole process is about showing T-Mobile ’ s partners and potential partners how easy it can be to actually get to market . There are some prerequisites for that , but we want to ensure that we are an enabler , not an obstacle .”
The Importance of Partners Describing T-Mobile Wholesale as a 100 % partnership business , Thygesen explains that the entire success of the Wholesale line of business depends on the success of its partners . “ The onus is on us – as an operating entity within T-Mobile – to do everything we can to ensure the success of our partners .”
This continues to be true across different levels of partnerships . “ We consider some to be more strategic depending on how engaged the company wants to be and the types of services they want to consume from us beyond network connectivity ,” he says . “ But every partnership is valuable to us because again , it ’ s the way we bring value to the enterprise as a function of this line of business .”
T-Mobile works with brands with a unique proposition such as Tello . “ Some of these prepaid brands realise that not everybody wants to buy an unlimited plan all the time . They do enough research on their own to figure out where the sweet spot is for different niches and segments of the market .
“ Tello is a relatively new relationship for us . We ’ re a couple of years into the relationship , but I can see they ’ re on a very successful path because they ’ re staying focused on the things they can do to relieve pain points and remove obstacles for their customers .”
What does the future look like for T-Mobile ? Thygesen predicts that T-Mobile Wholesale will see a lot of growth in the near future , primarily through the diversification of services that it offers to partners .
“ Historically , we ’ ve offered commoditized talk , text and data . We have started building an application layer of value-added services on top of that so we can sell incremental services to our existing partner base beyond simple talk , text and data on the network .”
These services could range from loyalty programs to payment options such as
204 March 2024