DIGITAL TRANSFORMATION
Now , Craig explains , is not the time for incrementalism . The longevity of sustainability decisions being made right now is akin to a lifestyle change for the data centre industry . “ The right technology solution isn ’ t good for one or two generations , it is a 15 or 20-year life cycle . Decisions and investments need to be made with a longterm perspective . Incrementalism might buy us another 18 months , but it won ’ t get us 20 years .”
While Macnish acknowledges that there is no silver bullet solution when it comes to solving the climate emergency , technologies such as digital twins are already playing a crucial role in reducing emissions .
“ As a virtual replica of a real-world entity , digital twins can be used to model and monitor elements impacting environmental performance , such as carbon embodiments , and simulate a ‘ what if ’ scenario on how to effectively counter them ,” he adds .
“ In the real world , this can be applied to organisational or industry-wide sustainability strategies – with the technology capable of reducing carbon emissions in a building by up to 50 %.
“ Given that the adoption of digital twins is still relatively new in many fields , improving public trust will be crucial . Encouraging more organisations to share their data will also allow digital twins to work effectively . This will allow them to play a more central role in supporting the world ’ s sustainability goals as we look towards reaching net zero by 2050 .”
Balancing economic growth and environmental responsibility With increased pressure on businesses to embrace sustainability initiatives , it is essential that organisations adapt . But while historically the matters of profitability and environmental responsibility were seen as
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