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opposing views , businesses today must strike the perfect balance between the two . According to Craig , sustainability can catapult businesses into a future of growth or condemn them to a struggle for survival . “ Companies adopting strong sustainability policies and practices will perform better financially over the long term than those that don ’ t ,” he says .
“ This is in part due to the idea that those who prioritise sustainability are often better positioned to adapt to changing market conditions , as well as attract top talent , build stronger relationships with customers
“ If organisations align their sustainability and digital transformation teams , and treat both as equally strategic , they can achieve sustainability objectives ”
MATTIE YETA CHIEF SUSTAINABILITY OFFICER , CGI UK
70 March 2024