DIGITAL TRANSFORMATION and stakeholders , and manage risks more effectively .”
As CGI ’ s Yeta concludes , businesses should embrace a collaborative approach when defining sustainability goals : “ There seems to be a neo-classic economic view in the modern-day markets that drive businesses to avoid environmental initiatives where they conflict with profit maximisation ,” she says .
“ To overcome this constraint , we need to consider environmental sustainability as one of the main filtering values through which other competing principles are evaluated , prioritised and implemented .
“ Businesses should embrace a collaborative approach when defining sustainability goals . Strategic planning should involve various stakeholders , especially those with sustainability know-how to promote the desired change and collaboration .
“ Therefore , the strategic planning process should incorporate a long-term perspective beyond short-term profits . It should be approached holistically , taking into account the relationship between business , profit maximisation and environmental opportunities and obligations .”
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