Partners in action
YORKSHIRE BUILDING SOCIETY
experience we give . Customers are increasingly basing brand loyalty on values , so this means we must work even harder to deliver compelling communication and experiences .”
Partners in action
Often it is transformation at the back end which can optimise internal processes , and thus lead to more effective end-to-end delivery of services for customers . Creating an agile digital workspace is one major priority currently being explored with the help of Computacenter . The basic premise behind the partnership is to allow YBS colleagues to choose how , where and what device they want to work on .
“ We ’ re not talking about mortgage application workers here , as this is regulatory controlled ,” McCleod explains . “ We ’ re talking about knowledge workers and those in leadership roles and how they can become more creative at problem solving . We have a myriad of applications that can help our colleagues but they ’ re difficult to deploy , often because of licensing models being expensive and thus limiting our choice . So Computacenter has been looking at this dilemma to help us give people more flexibility , more freedom and more mobility to work in a way that is most effective for them . It is an interesting and exciting dynamic .”
Enabling further flexibility within the organisation is the work carried out in partnership with HP . The computing giant is helping to renovate YBS ’ s core infrastructure to establish greater connectivity to applications that have already been built . This will allow more efficient distribution of resources in the future , while helping YBS to consider whether on-premise or off-premise models work best for a particular function . “ Business models in our industry are beginning to shift and the ones that are able to connect to other data sources and business model transactions will bear fruit ,” McCleod observes .
Another key partner is IBM , especially when considering its work around creating what White describes as a fully functional customer hub . “ We have carried
146 May 2017