ASIA
“ We partner with Accenture amongst others , in the innovations space , where they have provided a framework to how we set up an innovation culture ”
Henson Sy , Director of Information Technology
MONDELĒZ AMASSED A NET REVENUE OF $ 9.7BN IN 2016 product , which is scalable and just works . When we implemented it in the Philippines , we just replaced all of our legacy client-server tools with this cloud-based solution .”
Personalisation The food and beverage industry across Asia-Pacific is predicted to amass $ 2.6trn in value this year , and is expected to steadily rise , with China being the main country responsible for this rise , according to Statista .
Consequently , the company is striving to expand its renowned wellbeing brands , improve the nutrition and ingredients of its snacks , and develop further products which each market will savour .
“ We know consumers are looking for healthier snacks and meals , paying particular attention to the ingredients used ,” observes Sy .
“ In the US and Europe , we have BelVita , which is an early breakfast snack . When we launched it in China , it was a surprise that consumers didn ’ t like it . We heavily marketed it as a healthy alternative , but the take-up www . gigabitmagazine . com 103