ASIA segments of the market in equal measure ,” Verma explains .
“ We are among the top three players in all the segments . We have over 7mn B2C users , we serve over 650 corporate clients , and we have over 19,000 travel agents across the country using our booking platform .”
Tapping into the rise of mobile With mobile apps incessantly at our fingertips and mobile internet prices becoming more competitive ,
Yatra Online has paid special attention to the rise of mobile users , making it the “ front and centre of the company ’ s strategy ”, according to Verma .
The results speak for themselves , with the firm ’ s mobile traffic growing almost 100 % and its transactions growing by 130 % in recent times . “ A large number of people in India are only using the internet on mobile ,” observes Verma . “ Many of the younger generation , for example , www . gigabitmagazine . com 115