YATRA ONLINE PVT LTD
have skipped using PCs and have been using the internet only on mobile .
“ Therefore , from that standpoint , we have really focused on mobile and revamped our entire mobile platform ,” he continues . “ Over the last 18 months , our traffic on mobile has grown at a fairly fast pace . Today 75-80 % of our traffic is on mobile and almost 50 % of our transactions happen on mobile and that is the part that has been growing fast .”
Scalable , accessible In a traditional travel company , tools for search , booking , customer support , and housekeeping are usually standardised with staff providing domain expertise , personal service and trust .
While this model works , says Verma , it ’ s not scalable and efficient , whereas in a technology company the interface for customers are endpoints like websites , mobile apps